Social Media & Marketing Coordinator

Role Summary

We are seeking a highly organised, creative, and proactive Social Media & Marketing Coordinator to support the execution of marketing initiatives across ActivEdge and other business units.

The successful candidate will manage social media publishing, coordinate marketing campaigns, support content development, assist with newsletters and events, and provide day-to-day operational support to the Head of Marketing.

This role is ideal for someone who enjoys both creative work and marketing coordination and is looking to grow into a broader marketing leadership position.

Key Responsibilities

Social Media Management

• Manage and publish content across LinkedIn, Facebook, X, Instagram, and other digital platforms.
• Execute approved content calendars and publishing schedules.
• Monitor engagement, comments, messages, and audience interactions.
• Track social media performance and prepare monthly reports.
• Recommend improvements to increase engagement and visibility.

Content & Campaign Support

• Coordinate the creation and publication of blogs, articles, newsletters, and marketing content.
• Assist in managing the Thursday Big Question thought leadership series.
• Support content collection from solution teams and business unit leaders.
• Ensure content aligns with brand guidelines and campaign objectives.

Executive Support to Head of Marketing

• Assist with scheduling meetings and follow-up on action items.
• Coordinate requests from business units and internal stakeholders.
• Track marketing projects, deliverables, and deadlines.
• Support preparation of reports, presentations, and marketing updates.

Email Marketing & Newsletters

• Support development and distribution of e-newsletters.
• Maintain and update subscriber databases.
• Assist with campaign tracking and reporting.
• Coordinate downloadable resources and campaign assets.

Events & Marketing Operations

• Support event planning, logistics, registrations, and attendee communication.
• Assist with webinars, conferences, executive breakfasts, and sponsorship activities.
• Coordinate event branding materials and marketing collateral.
• Support lead capture and post-event follow-up activities.

Reporting & Analytics

• Prepare monthly social media and campaign reports.
• Monitor key marketing metrics and engagement performance.
• Support marketing performance tracking and documentation.

Required Skills & Experience

Education

• Bachelor’s Degree in Marketing, Mass Communication, Business Administration, Communications, or related field.

Experience

• 1–3 years experience in Social Media, Digital Marketing, Marketing Communications, or a related role.
• Experience managing LinkedIn and B2B social media accounts.
• Experience using Canva and social media scheduling tools.
• Experience supporting marketing campaigns and content development.

Technical Skills

• Canva
• Microsoft Office Suite
• LinkedIn
• Meta Business Suite
• Email marketing platforms (Mailchimp, Brevo, Flodesk, etc.)
• Basic analytics and reporting

Preferred

• Basic graphic design skills
• Basic video editing skills
• Experience in B2B technology or IT marketing
• Familiarity with WordPress websites

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Personal Attributes

We are looking for someone who is:

• Highly organized and detail-oriented
• Proactive and able to work independently
• Strong in written and verbal communication
• Creative and eager to learn
• Able to manage multiple priorities
• Professional when engaging senior stakeholders
• Reliable with deadlines and follow-through
• Comfortable working in a fast-paced environment

Success Measures

Within the first 6 months, the successful candidate should be able to:

• Maintain consistent social media publishing across all assigned platforms.
• Coordinate monthly newsletters and marketing campaigns.
• Produce accurate monthly performance reports.
• Support successful execution of events and webinars.
• Improve audience engagement and content consistency.
• Effectively support the Head of Marketing in day-to-day marketing operations.

Why Join Us?

This role offers the opportunity to work across technology, cybersecurity, cloud, enterprise applications, fintech, and digital transformation initiatives while gaining exposure to regional marketing programs, executive communications, strategic events, and B2B demand generation activities across Africa.